NOW Diary Call 0330 122 0021Book a demo

The salon diary with its own AI receptionist.

Bookings, deposits and your team in one place. Clients book 24/7, and Sarah answers the phone when you can’t.

  • Unlimited staff
  • No commission
  • Month to month
  • Your clients stay yours
Book a 15-minute demo See the AI receptionist take a booking
IL Ivy LaneDemo · 41208
10:42Thu, 03 Sept 2026
Claire
Emma
Lisa
Sophie

Ava booked by phone — Sarah took the call. Nina booked online. Same diary.

  1. Clients book 24/7.Online, by phone, or walk-in.
  2. Manage your diary from anywhere.PC or mobile.
  3. AI that works while you’re busy.Answers calls, fills gaps, brings clients back.
Meet Sarah

Your own AI receptionist.

Your phone answered while you’re with a client.

  • Answers calls 24/7
  • Books straight into your diary
  • Takes the deposit by text
  • Reschedules and cancels bookings
  • Answers the usual questions
  • You choose the voice and the accent
  • Hands anything tricky to you

  1. Answered
  2. Diary checked
  3. Time reserved
  4. Deposit texted
  5. Booked
Online booking

Clients book themselves, any time.

  • Service, stylist, time, deposit
  • Deposit taken as they book
  • Cancellations fill from the waiting list
  • Clients are told if a booking moves
  • Lands in the same diary as Sarah’s bookings
9:41
The booking page: the Hair services, Cut and Blowdry chosen
Choosing who with: no preference, or a named stylist
Picking a date and a time from the free slots
The details step: the appointment summary and the deposit due now
  1. Service
  2. Stylist
  3. Time
  4. Deposit
  5. Booked
Your team

One diary. On the desk and in their pocket.

  • Every stylist in her own column
  • Drag a booking to move it
  • Every client’s history on the booking
  • Takings by stylist, hours for payroll
The real diary on a Thursday: every stylist in her own column, colour-coded bookings with their badges, and breaks
9:41
The same diary on a phone: the day heading and the staff columns with their bookings

The diary on the desk, and on a phone.

Staff app

Their day, shifts and holidays.

  • See their day and their shifts
  • Ask for holidays from their phone
  • Once approved, the diary blocks the days
9:41
The staff app, My Day tab
The staff app, My Shifts tab
The staff app, Holidays tab
Not a generic booking tool

Built for salons.

Colour on? The chair stays free.

The finish is linked to the colour. The gap in between can be booked.

It knows who needs a patch test.

Covered, needs one, or waiting the 48 hours — on every booking.

Waiting list and reminders.

Cancellations fill themselves from the waiting list. Reminders go out, clients confirm with a tap.

Client history and notes.

What they had, who did it, what they react to.

A real front desk, with the diary in use Photograph or short clip to be taken in the salon — this box is where it goes.
In short

Why salons choose Now Diary.

Hair, beauty and nail salons. Any size of team.

  • One price for the whole team
  • Online and phone bookings in one diary
  • Built around colour timings and patch tests
  • Your clients stay yours
  • No contract. Month to month, leave any time
  • Analytics: salon and staff sales, no-shows, hours
  • Built for a salon group, used every day
Switching

Bringing your clients across.

Tell us what you currently use. We’ll check an authorised export and confirm exactly what can be moved before you commit.

  1. Tell us what you use.
  2. We check an authorised export.
  3. We confirm what moves, before you commit.

Paper diary? We set you up and you start clean.

Pricing

Simple pricing.

Solo

£29a month

One chair, the whole diary.

  • Diary, online booking and deposits
  • Clients, history and reminders
  • Waiting list and patch tests
Book a 15-minute demo
Solo + phone

£59a month

One chair, and your phone answered.

  • Everything in Solo
  • Sarah answering your phone 24/7
  • Around 150 minutes of calls a month
  • 50 texts a month included
Book a 15-minute demo
Team

£49a month

The whole salon, any size of team.

  • Unlimited staff, unlimited bookings
  • Everything in Solo
  • Staff app: My Day, shifts and holidays
  • Takings by stylist, hours for payroll
Book a 15-minute demo
Most popular Team + phone

£139a month

The whole salon, and your phone answered.

  • Everything in Team
  • Sarah answering your phone 24/7
  • Around 300 minutes of calls a month
  • 100 texts a month included
Book a 15-minute demo

Founder prices for salons joining now, held for your first 12 months. Month to month. Set-up and your data moved across are included.

More than one salon?

We’ll price it with you.

Get in touch
Questions

Before you switch.

What does Sarah do on a call?

Answers, checks the diary, holds the slot and texts the deposit link. Paid, it is booked. She can also reschedule or cancel an existing booking. Anything tricky comes to you.

Is there a contract?

No. Month to month, with a month’s notice.

What moves across from my current system?

We check an authorised export and tell you exactly what moves, before you commit.

Do my clients’ details belong to me?

Yes. We never market to them.

Do I need to be technical?

No. We set it up with you.

What does founder pricing mean?

The prices on this page are for salons joining now, held for your first 12 months.

Can I see it first?

Yes — a 15-minute call on the real thing.

Founding salons

See it on a 15-minute call.

The real thing, your questions, a straight answer.

Book a 15-minute demo Apply to become a founding salon Or call 0330 122 0021. Six quick questions, a person replies within a day.

Tell us about your salon

Book a 15-minute demo

  • A 15-minute call on the real thing
  • A straight answer, even if it is no
  • No obligation

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